As if
This site is written as if Unremarkable were a business. It isn't one yet.
Unremarkable is real: it is the name at the foot of every site listed under "Our work" on the home page, and those sites are real. What isn't real yet is the business those pages describe, a studio that designs, builds and looks after websites for organisations. This site works that business out by building it properly before it exists. That is design fiction, and this page is its standard.
The As If standard
- Inside, everything is done for real. Prices, terms and the way in are written as the real business would write them, and built to the same standard as everything else Unremarkable makes. Unremarkable never is, even when it is pretending.
- Outside, every page says so. Directly under each page's main heading, in the same words and the same place, a note says this is design fiction and that Unremarkable isn't taking work yet. It is part of the page, never small print, so a screen reader reaches it straight after the heading.
- Nobody is misled. Anything that would take something from you, your name, your email address or your money, tells you first that the business isn't trading, and keeps nothing until it is.
- Agents are told too. The site's llms.txt and the Markdown version of every page carry the same note, so an agent sent to hire Unremarkable reports back accurately.
What is real here
- The sites listed under "Our work" on the home page, each built to Zero Information Casualty and tested with a screen reader.
- The "Fix something on this page" link on every page. A person reads every report, and fixes go live.
- The accessibility statement, which describes this site as it actually is.
What is not real yet
- The prices and the terms. They are worked out with care, but nobody can buy them.
- The "Start" form. It works, checks what you write and shows you what would happen next, but it keeps nothing and sends nothing.
- The automatic in-tray for site owners, described under How it works. This studio's own sites are already changed this way, by putting things in an in-tray for a conversation with Claude; the version that runs on its own is designed, not built.
When it becomes real
This page will say so and give the date. The note will come off every page, and the Start form will begin keeping what you send, with a privacy notice that says exactly what, before you send it.